App Review Guidelines now name AI-generated nonconsensual imagery

Guideline 1.2 of Apple's App Review Guidelines now explicitly covers nonconsensual intimate imagery, including imagery generated using AI tools, as content that apps must proactively prevent and remove from their platforms.

Apple says that as the tactics behind this behavior evolve, it continues to evolve its own tools and resources to prevent and catch it even faster.

The announcement does not say what moderation measures Apple will accept as proactive prevention, or whether apps already on the store will be re-reviewed. Apps that host uploads or generate images should check their moderation against the updated guideline 1.2 before their next submission.